Don’t Buy Bulk Emails

I am sure that you have come across advertisements that read: “1,000,000 email addresses for $29.99”. And these bulk mail companies can even offer you these names in a CD at your doorstep.

Sure, having 1,000,000 subscribers is the best thing that could ever happen in any Internet Marketer’s mind. But, what sounds too good to be true, in this case IS too good to be true.

What many beginning marketers do not really know though is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about. The bots capture, or harvest every email on a site, or associated with other emails - thus not all 1,000,000 email addresses are really in use because a portion of them are either be owned by the same owners (one owner can own more than 1 email accounts) or are obsolete.

Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, but you are risking being accused of spamming. It is no longer a surprise how you often receive spam emails on Viagra, OEM Software and things you do not even need in your inbox.

Unsolicited emails may be reported a SPAM. And if you are marketing to these 1,000,000 email addresses, that is so possible, because of all of those names, no one knows you or has even subscribed to your mailing list. You run the risk of being reported to your email service provider, the FTC, your hosting company - not to mention possibly having your website, personal and business names labeled as “spammer” - could really hurt your business and your reputation that you may have worked hard to build.

So, the next time you see such an ad, tell yourself that it just not worth it!