Personalized Customer Relations

Give Customer Contact a Personalized Touch

Aside from the possible exchange of emails, or quick conversation you might have with a customer regarding her order, how else do you keep in touch with your customers? Sure, you might put out a monthly e-newsletter to let your customer base know the latest, but adding a more personal touch to your customer contact might be get you noticed, and therefore, remembered.

Here are some ideas to personalize your customer service…

Design a note card that reflects you and your business. For those in the Scrapbook business, take a picture of a layout created with your products, then upload it to a greeting card service. Or if you do business online, create a screen shot of your website to put as the image for the front of the card. Use this card for individualized customer communications.
When gathering contact information, be sure in collect your customer’s mailing address and phone number, as well as their birth date (month and day). Then send a card with a discount coupon to each for their birthday.
Keep a record of your customers’ orders. As products go on sale, send notes to those who commonly buy that product, or make a suggestion for a sale item that might coordinate with a previously ordered product.
Send a “Thank You for Your Order” card. Give them some tips on how they could use that product in their next album. Let them know of coordinating items that are also available. Depending on how soon you send the card, they may receive that before they receive their order.
Make sure always include your contact information, phone number at least, in any customer communications. You want to make sure that your customers know you are always accessible.

Think about it, your customers get sales ads, and who knows how many newsletters, and special offers-but how many receive a personalized card? They feel remembered; therefore, you’ll be remembered.